National Invest In Veterans Week®: Expanding Legacy and Strengthening Global Partnerships
National Invest In Veterans Week® (NIVW®), observed annually from March 1st to 7th, has redefined how society honors and invests in veteran entrepreneurs. Created to foster economic empowerment, this initiative combines recognition with actionable solutions, offering veterans pathways to success as business leaders and innovators. As NIVW® enters a transformative phase under Angel Shuford's leadership, it is reaching new milestones, including major endorsements that amplify its mission on a global scale.
Among these accomplishments, the organization’s inclusion in New York Life Investments’ "2025 Client Outreach Opportunities" calendar stands as a defining moment. This recognition, coupled with additional features in high-profile publications like DVIDS' The Focus, has elevated National Invest In Veterans Week® to a new echelon of influence and impact.
The Foundations: Jeff Shuford’s Vision for National Invest In Veterans Week®
Founded in 2019 by Iraq War veteran Jeff Shuford, National Invest In Veterans Week® emerged as a visionary response to a critical gap in veteran advocacy. Jeff envisioned a platform that went beyond symbolic gestures of gratitude, delivering resources, mentorship, and market opportunities for veteran entrepreneurs.
“Jeff didn’t just create a week of recognition—he ignited a movement,” says LTC Rickey L. Pope, President of NIVW®. “His vision ensured that veterans had access to the tools and networks they needed to succeed.”
Under Jeff’s leadership, NIVW® achieved significant milestones:
Congressional Recognition: NIVW® earned a place in the Congressional Record, cementing its importance on a national stage.
Global Expansion: Extending its reach to 21 international communities, NIVW® built a robust network of veteran entrepreneurs across the globe.
Endorsements from Prominent Organizations: The initiative secured partnerships with influential organizations, including the U.S. Army Soldier for Life Program and leading nonprofits, enhancing its reach and credibility.
Jeff’s retirement in late 2024 marked the conclusion of a transformational era, setting the stage for new leadership and innovative strategies.
A New Era: Angel Shuford’s Dynamic Leadership
Taking the helm after Jeff Shuford’s retirement, Angel Shuford assumed the roles of Vice President and Chief Financial Officer of National Invest In Veterans Week®. A decorated U.S. Army Sergeant with a background in technology, real estate, and advocacy, Angel brings a fresh perspective to the organization’s leadership.
“Angel embodies the essence of modern leadership,” says LTC Pope. “Her ability to innovate while honoring tradition ensures that National Invest In Veterans Week® remains impactful and relevant.”
Angel’s initiatives have expanded the organization’s impact significantly, with key projects including:
The Pledge to Invest in Veteran Businesses: A nationwide campaign mobilizing corporations, communities, and local governments to commit tangible resources to veteran entrepreneurs.
Localized Digital Platforms: State-specific domains like FloridaVeterans.com provide veterans with resources tailored to their regions.
Technological Integration: The use of AI-driven analytics to connect veterans with funding, mentorship, and networking opportunities in an increasingly digital economy.
“Leadership is about building bridges—between communities, corporations, and veterans,” Angel explains. “Our mission at National Invest In Veterans Week® is to create systems that empower veterans to thrive in every facet of their lives.”
Major Endorsements in 2025: New York Life Investments and DVIDS
Just weeks after Jeff Shuford’s retirement, National Invest In Veterans Week® received two major endorsements that underscored its growing influence and strategic importance:
1. New York Life Investments Feature
The inclusion of NIVW® in New York Life Investments’ "2025 Client Outreach Opportunities" calendar is a historic milestone. New York Life Investments, a subsidiary of New York Life Insurance Company—the largest mutual life-insurance company in the United States—manages over $674 billion in assets. Known for its global reach and financial credibility, the company’s endorsement signals a new level of recognition for National Invest In Veterans Week®.
“The partnership with New York Life Investments elevates our mission to a broader audience,” Angel remarks. “It amplifies the importance of investing in veterans—not just as a gesture, but as a strategic decision that benefits entire communities.”
The calendar positions National Invest In Veterans Week® as a marquee initiative for March 2025, encouraging corporations, investors, and individuals to engage with its mission. The actionable steps highlighted include:
Mentorship Programs: Facilitating opportunities for veterans to learn from industry leaders.
Strategic Investments: Encouraging financial support for veteran-owned businesses.
Community Partnerships: Promoting collaborations that enhance local economies.
Explore the full calendar here.
2. Feature in DVIDS’ The Focus
DVIDS, a leading publication for military news, spotlighted National Invest In Veterans Week® in its December 18, 2024, issue of The Focus. The article highlighted the organization’s leadership transition, its expanding impact, and its ability to foster meaningful change for veterans transitioning into entrepreneurship.
“DVIDS is a critical platform for reaching service members and their families,” Angel notes. “This feature allows us to share our mission with a broader audience while showcasing the tangible benefits of our initiatives.”
Read the full article here.
The Strategic Impact of New York Life Investments’ Endorsement
New York Life Investments’ endorsement offers far-reaching implications for National Invest In Veterans Week®. As a subsidiary of New York Life Insurance Company, a Fortune 500 company ranked #71 in 2023, the investment firm brings unparalleled credibility and visibility to the initiative.
About New York Life Investments
Founded in 1986 and headquartered in Jersey City, New Jersey, New York Life Investments specializes in asset management, offering institutional-grade investment solutions. With over $674 billion in assets under management (AUM), the firm is recognized as a leader in the investment industry. Its parent company, New York Life Insurance Company, is the largest mutual life-insurance company in the world.
Visit New York Life Investments here.
Why This Matters
Global Reach: New York Life Investments’ endorsement amplifies NIVW®’s mission, connecting it with international markets and investors.
Credibility: As a trusted name in finance, New York Life Investments reinforces the importance and legitimacy of NIVW®’s initiatives.
Opportunities for Growth: The endorsement provides a platform for new collaborations, partnerships, and funding opportunities.
The Social Capital of Angel Shuford
Angel Shuford’s leadership has not only elevated National Invest In Veterans Week® but also positioned her as a prominent advocate for veteran entrepreneurship. Her ability to navigate complex challenges and secure high-profile endorsements has solidified her reputation as a transformative leader.
“Angel’s vision is both innovative and inclusive,” says LTC Pope. “She’s building on the legacy of National Invest In Veterans Week® while charting new paths for its future.”
Angel’s strategic initiatives, combined with her efforts to expand the organization’s reach and resources, have significantly enhanced its social capital and influence.
Future Directions: Scaling Impact and Innovation
Looking ahead, National Invest In Veterans Week® is poised for continued growth and success. Key areas of focus include:
1. International Collaboration
Building partnerships with global organizations to foster innovation and entrepreneurship among veterans worldwide.
2. Digital Transformation
Enhancing digital platforms to provide veterans with seamless access to funding, mentorship, and resources tailored to their unique needs.
3. Corporate Engagement
Strengthening relationships with corporations to create more opportunities for veteran-owned businesses to thrive.
Visit the official NIVW® website for updates on these initiatives here.
Conclusion: A Legacy of Empowerment and Opportunity
National Invest In Veterans Week® stands as a beacon of empowerment, bridging the gap between military service and entrepreneurship. From Jeff Shuford’s visionary leadership to Angel Shuford’s transformative strategies, the organization continues to inspire, innovate, and create lasting impact.
The endorsements from New York Life Investments and DVIDS signal a new chapter for NIVW®, one defined by growth, collaboration, and a steadfast commitment to veterans.
“When veterans succeed, we all succeed,” Angel concludes. “National Invest In Veterans Week® is not just an observance—it’s a movement that transforms lives and strengthens communities.”
For more information, visit the official National Invest In Veterans Week® website, the New York Life Investments calendar, and the DVIDS feature.
